Power Lunch: Social Media that Sells

Our February Power Lunch will have you giving the thumbs up!

On Tuesday, February 11, 2025, at Harmony Brazilian Steakhouse is our next Power Lunch with Joseph Bogorad, a local real estate expert who’s grown his business through social media. 

Joseph will share his strategies on how to craft a social media bio that converts. He will also talk about different types of content ideas, and how to use social media for your particular business. And as a bonus, all attendees will receive a special gift! You don’t want to miss this hands-on, thumbs-up session.


Power Lunch Presentation Overview:

• How to Win on social media
• Leveraging social media to increase sales
• Social media to help with seasonality
• Generate leads through social media
• Build a bio together for your social media page(s)
• Maximize time spent working on social media (better to create, rather than consume)
• Hands on learning

About Joseph Bogorad
Joseph Bogorad is a top-performing real estate agent and REALTOR® in Mammoth Lakes, CA, ranked among the top 10 REALTORS® in the Mammoth Lakes Multiple Listing Service (MLS) for both dollar volume and units sold within just five years.

Starting his journey as a Texas transplant and a lift operator at June Mountain before venturing into real estate sales, Joseph worked his way up by leveraging the power of social media marketing and short-form video content. Early on, he experimented with traditional marketing methods like mailers and paid leads but found them unfulfilling and ineffective.

“I hated trying to convince people to work with me through cold calls or mailers. It felt out of my control, and most of the time, they never called back. Now, thanks to social media, clients reach out to me because they already want to work with me. Conversations flow naturally, like catching up with an old friend. That’s the power of social media.”

Joseph’s breakthrough came when he transitioned from static Instagram photos to consistent, engaging videos that allowed people to truly connect with him. After six months of persistence, his content began to resonate, building a loyal following and converting viewers into clients.
One of Joseph’s favorite content types is highlighting local businesses. His features have brought new customers and increased brand awareness for many in the community. This passion for promoting Mammoth Lakes earned him collaborations with Visit Mammoth, the town’s official marketing arm and a spot on the Main Stage at a large real estate conference named Side x Side.

Joseph also hosts a video podcast, Real Mammoth, where he shares “real stories and real estate in Mammoth Lakes.” The show provides a platform for local business owners to share their journeys, promote their brands, and connect with an audience that loves Mammoth as much as he does.

As a proud Mammoth Lakes resident, Joseph, through his company, Bogo Media LLC, is passionate about helping local businesses thrive, especially in the face of the unique challenges of a seasonal resort town. Through his expertise in online marketing and storytelling, he continues to support and uplift the community he loves.